The Ditto Story
The Ditto System was Born
As leaders in the sewing world, teams at JOANN and SINGER® knew fixing this problem would finally propel patterning into the future. So, the companies came together to make digital pattern projection real and more accessible for consumers, and they called it “Ditto.”
Years in the Making
Beginning in 2019, over the course of more than three years in development, Ditto creators learned what sewists really need and want from patterns and beyond. We conducted research with real sewists, including in-home testing. Early testers also included design students at Kent State University. For example, we learned through observing, how sewists move around a table to cut fabric, that Ditto had to provide the room to maneuver, and that’s how the idea of using a “beam” – the tension rod system, was developed. With rich feedback from sewists and a forward-looking design team at Nottingham Spirk, Ditto grew into something far beyond a modernized way to get patterns onto fabric. It became the DIFM (do it for me) version of projector sewing with everything in one place to make it quick and easy.
Inclusive. Accessible. Creative.
In developing the Ditto technology and what it could do, Ditto the brand also began to take shape – as a company that could make sewing and patterning more inclusive, more accessible and more creative. And even though Ditto uses a lot of whizbang type of technology, at the heart of Ditto, we knew that what we wanted to create was a tool to help people unleash their creativity. It’s why we say Ditto is for every body, no matter your shape.
The Future of Ditto
Meet Our Influencers
What people are saying
I like that Ditto includes a bunch of different brands of patterns. The Ditto ones are great because they are customized to your measurements, but I like having the option of choosing some other brands too. There is something for everyone.”KRIS
Not being an off-the-rack size, I like the ability to adjust sizes on the screen to automatically adjust the pattern immediately to be cut out and sewn.”SALLY
It’s an a-ha moment watching the projection happen. It’s so easy for people at every sewing level to grasp.”SHARON
It’s so easy to set-up and use, and even calibration is a breeze. I’m cutting within 10 minutes.”JEN
This is the coolest thing
I’ve seen in years!
This is awesome. I was hoping something like this would come along.”JOYCE
I’m so excited about this! Garment sewing hasn’t been that fun for me because getting patterns to fit my curvy body is difficult. I think this will change that and allow me to create a fabulous custom closet full of clothes!!”ANNIE
Adjusting to my size is a big deal. I’ve made many dresses in the past that I’ve tossed in the trash after trying them on because they didn’t fit.”CHERYL